Keeping people safe with creativity
It all started with dogs chasing (and biting) mail carriers. The shocking reality was that thousands of carriers are injured by this kind of incident every year. At the same time, there were plenty of other safety related incidents that needed attention as well. USPS asked me to design a campaign surrounding keeping their employees and the public safe. After reviewing mountains of actual incident reports, I devised a simple, clear, and shocking creative approach to presenting the danger in certain situations and tips to prevent potential incidents.
This was the first time I got to work with dogs and a stunt team. We hired dogs that worked on shows like "House of Cards" and many others. Our stunt team was one of the best on the east coast. I learned so much on this production. The biggest reward was knowing that the result of my work would help prevent people getting hurt.
