The "Flip Steps" project really got me thinking about using practical elements in creative ways. I wanted to apply what I learned on "Flip Steps" to a motion graphics-based piece. The idea was to use holiday decor as the basis for the overall aesthetic.
The goal of the piece was to provide some simple tips to assist people with their holiday shipping and let them know about important shipping deadlines. I wanted to weave warmth, a sense of whimsy, and a touch of quirkiness throughout the piece.
This is an example of a project where the critical planning I executed on past projects was even more important because the budget was very limited.