Sometimes practical effects just look better.

USPS wanted customers to use the newly redesigned version of their premiere online shipping tool, Click-N-Ship®. The ad agency team and I collaborated on a creative concept that focused on the simplicity of the shipping tool. The result was "Flip Steps".

I wanted to create a seamless visual transition entirely in-camera, so we built a huge flipping table with set dressing attached to each of the four sides. It was a challenging dance of coordination that relied heavily on my directing and producing skills. In the end, simplicity was achieved through well-planned complexity.

Flip Steps: Behind the Scenes

USPS: More Than A Box

Flip Steps: Photo Gallery